Across all industries, the median value of website sessions for April 2023 was 3.93K. Let’s dig into the detailed breakdown of website traffic benchmarks by industry for Sessions, Users, Pageviews, Bounce Rate, New Users and Average Time on Page. See how Evenbound saved time by automating reporting, freeing their team to focus on improving results for clients. Win and retain more clients by turning ad, CRM, and web data into automated, ROI-driven reports. These data and insights were compiled by the Capital One Shopping team based on publicly available data.
Let’s work together to make better, data-driven decisions for the future of our businesses. Industry averages for bounce rates can range from 20% to 70%, with lower rates generally being more desirable. However, it’s important to interpret bounce rates in the context of your specific business goals and website structure.
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- This includes clear navigation, visually appealing layouts, and easy-to-use forms and interactive elements.
- Building relevant backlinks is crucial for improving your site’s authority and search engine rankings.
- The report by Klarna also reveals that 83% of people do their research online before visiting in-store.
- Aim for a mix of content that supports both immediate engagement and lasting relevance.
- You can also control access to your content with passwords and expiration dates.
Stats reveal that smartphones are the most used device for shopping around the world. Around 15% of global online shoppers now prefer buying straight from brands they trust. In fact, in some countries, D2C has overtaken marketplaces as the top shopping choice—like in Australia (23%), France (22%), and Colombia (20%). Sales worth $159.8 billion were recorded in the first quarter of 2020, and jumped to $213.3 billion in the second quarter — a 33.5% increase. Join our Benchmark Groups today to unlock the full potential of website traffic benchmarks, and contribute to the growth of a vibrant community. Your participation not only enhances your own business performance but also enriches the data and insights available to everyone.
Traffic by Source
Understanding the sources of your website traffic is crucial for developing effective marketing strategies. Organic search traffic, driven by SEO efforts, often provides a sustainable and cost-effective source of visitors. Paid search, on the other hand, can deliver quick results but requires ongoing investment. With an optimized product feed, ecommerce store owners can maximize ad performance and organic search results, driving better engagement and sales.
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Although the pandemic is long gone, the habit has stayed with the people. Thanks to generative AI, search behavior is changing fast, and marketers who cling to outdated playbooks are already … Databox helps you centralize data from 130+ sources, so it’s easy for every team to access, report, and act on it faster. To learn about growing your traffic, Brendan Hufford, the founder of Growth Sprints, shares how he grew ActiveCampaign’s traffic by 20% in just 30 days in our recent podcast episode.
How to Increase Ecommerce Traffic to Your Online Store
Optimizing your product feed is crucial for boosting visibility and performance on search engines and shopping platforms. A well-optimized feed enhances customer experience, increases click-through rates, and drives conversions by making your listings more relevant and engaging. We examined sessions, users, pageviews, bounce rate, new users, and time on page across 15 industries, considering the unique factors that shape each one. From business types and seasonality to marketing strategies and industry trends, we’ve got you covered. And for an even deeper understanding, our Benchmark Groups offer additional metrics and insights, which companies can join for free. This approach not only enhances engagement but also boosts conversion rates during key sales periods.
- In stark contrast, the Consulting & Professional Services sector has the lowest number of pageviews at 4.24K, which is less than a third of the median.
- Stats reveal that smartphones are the most used device for shopping around the world.
- Regularly review data to refine your strategy, focusing on top-performing influencers and improving future campaigns.
From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. Brands that get less than half of their sales through ESG claims also enjoy a healthy repeat purchase rate of just under 30%. When gathering customer data, request only essential information and avoid asking for the same details more than once.
This ongoing adjustment ensures your ads stay competitive and continue to meet your marketing objectives effectively. Content creation is a cornerstone of ecommerce success, helping businesses connect with their audience, build trust, and drive traffic. To be effective, content must address the audience’s needs at every stage of the buyer journey. Structured data is a powerful tool for improving how your products and pages appear in search results, making them more attractive and engaging to users. Consistent traffic not only increases sales opportunities but also boosts brand exposure, helping your business establish authority and trust in the market.
Fortunately, both organic and paid strategies — like SEO, content marketing, and pay-per-click (PPC) ads — offer effective ways to attract visitors. In the sections ahead, we’ll share actionable methods to help you generate meaningful traffic and turn visitors into loyal customers. Harnessing the power of website traffic benchmarks can make a significant impact on businesses seeking to fine-tune their online presence and make informed data-driven decisions. Bounce rate measures the percentage of visitors who leave a site after viewing only one page and is a crucial metric for assessing user engagement.
This will shift some decision-making power from consumers to their AI “shopping agents,” compressing the buying journey and changing how brands compete for attention. I think that says a lot about the power of BigCommerce’s SEO features,” said Brent Densford, CEO of BeachRC. Toolstop began as a small hardware store in the UK, but after launching its first ecommerce site in 2007, the company quickly grew across the UK and overseas. With growing demand for wholesale, Toolstop soon launched a new brand, Toolsaver, prtrend to support its B2B operations. For instance, compare different product titles or test lifestyle images against simple product shots to see which performs better. These experiments reveal what variations attract more clicks and drive sales.
Website traffic is the foundation of ecommerce success — it drives sales by bringing potential customers to your store. The goal is to attract highly relevant visitors who are more likely to convert, rather than unqualified traffic that doesn’t result in sales. There are over 1.16 billion sites online and 700 million blogs, with most posts averaging around 1,400 words. Bloggers who post frequently tend to generate more traffic, and approximately one in three make money, primarily from affiliate marketing, ads, and sponsored posts. As of 2025, there are about 28 million active ecommerce websites worldwide, and the number keeps growing every year.
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Accurate product data is essential for providing a seamless shopping experience and ensuring compliance with shopping platforms. Errors in data, such as mismatched pricing or incorrect availability, can frustrate customers and lead to disapprovals on platforms like Google Shopping. High-quality images build trust, boost engagement, and make products more appealing in search results and ads. Use multiple images for each product, including various angles and lifestyle shots to help customers visualize usage.
Apple.com’s largest e-commerce market is the United States; its only e-commerce sales category is Electronics. Jingdong Mall or JD.com’s largest market is Greater China; its top e-commerce sales category is Electronics (45.0%). ECommerce in the United States represented 22.3% of global online sales in 2024.
These details can differentiate your products and connect with shoppers’ preferences. Product descriptions are key to showcasing value and boosting conversions. Start with the most important details, highlighting benefits, features, and uses in a clear, concise format. Instagram and TikTok are perfect for showcasing visually appealing products like fashion, beauty, and home goods. Use TikTok, Instagram Reels, and Stories for quick tutorials, styling tips, and promoting new products.