On-page SEO is about making your content stand out and providing value that users want to read AND that search engines want to rank. But I also noticed that these posts gave out search engine optimization tips for voice search… without any data or research to back them up. The difference between everyday SEO providers and seasoned ones is that they focus on the bottom-line impact of those optimizations. For example, instead of targeting a high-volume keyword, they’ll research whether it aligns with your target audience and your business’s offerings before proceeding. Free SEO tools to help optimize your website and improve your search rankings. Websites practicing search engine optimization get cited or mentioned more in answer engines than websites that aren’t.
Ahref’s SERP Checker
Google also displays SERP features (non-standard results) to enhance the search experience. Search engines work by crawling, indexing, and ranking content on the internet. By optimizing your website and content according to these systems, you can gain more visibility.
In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer. You don’t have to choose between GEO or SEO when you can optimize for both. Use STAT to find AI Overview opportunities, invest in digital PR to increase brand mentions, and track the right performance SEO Anomaly metrics. Start by narrowing your dataset to keywords your site already ranks for in positions 1–10.
Build high-intent keyword lists
Like Ahrefs, Semrush can track your visibility on AI search results with its new feature Otterly AI. You can track your business’s mentions and audience’s sentiments on various AI search engines like Perplexity.ai and ChatGPT. Otterly AI can also automatically track URLs mentioned in AI Overviews and responses generated by AI tools. If you want to see your organic traffic surge, this resource spreads your reach and revamps your SEO practices with fact-based insights. It’s proficient in comparing domains and their related keyword rankings, which can let you branch out to competitors’ high-ranking keywords. You can then turn those generated topics into valuable content that not only satisfies your audience’s need for info, but boosts your rankings in the search results!
- As a rank tracker, Ahrefs has many of the same features as Semrush.
- SEO works because search engines reward helpful content and great user experiences.
- Information gain is about offering new perspectives, data, or insights not found in other pages targeting the same search query.
- Finally, the information a business includes in a Google Business Profile — the search engine’s platform for managing local business listings — plays a massive part in its rankings.
It determines what sites have the most information and qualifications to report on a given topic, then prioritizes them by presenting them to searchers. Google refers to this as E-A-T or Expertise, Authoritativeness and Trustworthiness. Together, these elements make up what Google considers important when it comes to loading times.