Book Promotion Ideas for Authors
Promoting your book doesn’t have to feel overwhelming. With these 101 book promotion ideas, you have a range of tactics to choose from that can fit any budget, schedule, or style https://las-atlantis.org/. Whether you’re a social media enthusiast, a collaboration wizard, or someone who thrives in community engagement, there’s something here for everyone.
Think of it this way: J.R.R. Tolkien didn’t invent a whole genre alone—he had C.S. Lewis hyping him up (and probably pointing out plot holes over tea). Collaboration is the secret sauce behind some of the most successful creative ventures. So, why not bring that energy to your own book marketing?
81. Respond promptly to reader emails and messages. Don’t ignore your readers! Respond to their emails and comments as soon as you can. And, if you don’t have the time, train a ghostwriter to do some of it for you.
“One of my best events was a virtual panel I did with a few fantasy authors from my mailing list circle. We each brought different strengths, and our audiences overlapped in the best ways—it felt like a community, not a pitch fest.” –Rachel Aaron, The WriteTreat Zoom sessions
Book Promotion Ideas
Your book cover has to sell your book. Period. Unless you’re a famous author and can move millions of copies per year no matter the cover, you need to impress people with your book cover design whenever you can. Not every cover is going to win an award, but you do have to win the sale.
Learning how to promote a book is hard work, and it takes persistence and ongoing effort. But if you put in the time, you can make it work. Your book will stay afloat in the rankings and be ahead of the game, leaving most of the other books behind in your swell.
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Martin has appeared on various panels (both virtual and in-person), including the Writer’s Summit at the 2024 London Book Fair. Outside of books, his interests include hillwalking, the films of Wong Kar-Wai, and discovering great local noodle dishes.
Your lead magnet is something that you offer your audience in exchange for their email address or contact information. You should include your lead magnet at the front of all your books, too. Look for any opportunity to get your sign-up link in front of your audience when learning how to promote a book.
Best Book Promotion Ideas
One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
If you have space in your budget, paid promotions with sites like My Book Cave, Book Rebel, Love Kissed Book Bargains, Bargain Booksy, ENT Book Promotion, and others can be excellent ways to draw attention to a new release, a book sale, or a free book giveaway. These sites tend to have hundreds of thousands of newsletter subscribers and website visitors, so the chances of you getting some sales and finding new readers are good. BookBub is considered one of the pinnacles of paid promotions—authors tend to see dramatic sales and bumps in rankings, but be aware that this book promotion often comes with a hefty price tag.
Want to really catch readers’ eyes? Make a movie trailer! Help viewers imagine your characters and story with some fun voiceover and eye-catching images. There are many online tools you can use to make a trailer on your own, or you can hire a professional to do a video for you. One tool you can use to make your own is Doodly. With their pre-made doodle video clips, you can quickly make a simple video that shows people and scenes doing various things that go along with your story. Another tool is VideoStudio.
We all know that writing a book is only half the battle. Promoting it? That’s where the real challenge begins. Whether you’re a first-time author or a seasoned pro, finding fresh, creative ways to promote your book can be a game-changer for your sales and visibility.
One of the book-related pages already built into Pagewheel for you to customize quickly is an event page that collects your RSVPs, allows you to give them a freebie (if you want), assembles their contact details and even sends them a reminder email.
If you have space in your budget, paid promotions with sites like My Book Cave, Book Rebel, Love Kissed Book Bargains, Bargain Booksy, ENT Book Promotion, and others can be excellent ways to draw attention to a new release, a book sale, or a free book giveaway. These sites tend to have hundreds of thousands of newsletter subscribers and website visitors, so the chances of you getting some sales and finding new readers are good. BookBub is considered one of the pinnacles of paid promotions—authors tend to see dramatic sales and bumps in rankings, but be aware that this book promotion often comes with a hefty price tag.
TikTok Book Promotion Ideas
Alex Aster, a Colombian-American author, has achieved success with her young adult novel, Lightlark, and its subsequent movie deal. She had been writing for over 15 years and published six books before her first book deal. Despite her previous book series, Emblem, Island not receiving the attention she hoped for, she continued to write and posted about Lightlark on TikTok. Her post went viral, leading to her book being acquired by a publisher, reaching the bestsellers list on Barnes & Noble even before its release, and securing a Universal movie deal. Aster highlights that rejection is a significant part of the process, and she has had to learn from failures to achieve success. Lightlark is now one
When reaching out, be professional and personalized. Explain why you think your book would resonate with their audience and propose specific collaboration ideas. And remember – many top influencers charge for promotional content, so be prepared to negotiate rates.
One of the most effective and long-term strategies to increase your book sales is to create your own website. Author website is must have tool for authors today and it doesn’t just help you to promote book but also helps you to engage with your potential readers. Our full featured author website, with blog, social media integration and other cool features, is the best marketing tool you can have. You can list each of your titles and link them to buy from various online stores.
Make sure every post invites engagement. End each video with a question, ask viewers to give their opinion on whatever you’re discussing, or find some fun, creative incentive to get users to comment. Videos with lots of engagement get more views!
Aiden Thomas has gained a huge following on the app by sharing swag giveaways, hilarious author jokes, and giving us a peek into what it’s like being a QTPOC author. With unboxings, trips to bookstores, and even some appearances from his adorable pets, Aiden’s content is always entertaining. Plus, he is not afraid to call out those who can’t spell “cemetery” correctly! Aiden’s debut novel, Cemetery Boys, has become one of the most popular BookTok books, and it’s not hard to see why.